Do you know how your customers are interacting with your online shop? A heatmap tool will tell you! I have a lot of clients tell me that their understanding of their customers is limited to the information on Google Analytics. Don’t get me wrong, you can get a lot of information from GA. But there’s another level of understanding with a heatmap tool.
What does a heatmap tool do?
A heatmap tool gives you the ability to see the interactions of your customers on your website. A standard feature of a heatmap tool is to track the most interacted area on your website defining these areas in hot (red) and cool (green).
How to setup a heatmap for your website?
Setting up a heatmap on your website is quite easy. When you sign up to a heatmap tool you get instructions on how to install a script on your website. Usually this script is just pasted to the header of your website. It is as simple as that!
It will take a few days for the heatmap software to track information about your site.
Why should I use a heatmap tool?
For various reasons, let me list them for you!
- You can easily identify high performing components on the page and update your page to provide better UX.
- You can identify trends without having to dive deep into analytics.
- Allow your designers to design more user friendly pages.
- Spot behaviours that are not the norm.
- Allow your team to better assess AB tests.
Boost conversion on your site!
At Kookie Digital we have a broad range of experience implementing and configuring heatmap tools. From a simple install to advanced dashboards our friendly team are here to help. Contact us!