A website reskin is a freshen up of a current site. Think of it like a fresh coat of paint in a tired looking room in your house. Nothing structurally changed in the room, just a new look.
What is a website reskin?
A website reskin is a freshen up of a current site. Think of it like a fresh coat of paint in a tired looking room in your house. Nothing structurally changed in the room, just a new look.
A fresh coat of paint for a website reskin is the implementation of new design on key pages of your website; like the homepage. As well as changes in colours to give the website a fresher look.
No key functionality gets updated in the backend for a website reskin. That is more a website revamp. To find out the differences between the two, check out our article website reskin vs revamp for more details.
Why do I need a website reskin?
A website reskin is very important for your site to stay relevant. The visuals of a website plays a huge part in conversion. Think of the time you landed on a website that was built in the late 90s. Would you purchase from a site like that?
On average a customer spends less than 2 seconds on a webpage. That means that there’s two seconds to capture the user’s attention. A website reskin gives you the ability to serve and display content that can be consumed in the best way.
If you have heatmaps on your site, the learnings you can get from these tools will be able to help you deliver/ display content in the way your consumers navigate your site.
Branding is also key to your business and your website is the major part of your company’s brand! For most businesses the website is the first point of call for customers. The last thing you want is a disconnect between your website and other components of your business, such as physical stores.
What’s involved in a reskin?
A website reskin has a broad scale of tasks from a simple update of the homepage to a major overhaul of the website’s design and colour palette. Below are a few items that should always be considered.
- Homepage update
- Refresh the homepage every 12-24 months. New look and feel.
- Enable full customisation of the homepage blocks for flexibility to be easily changed.
- Navigation menu structure
- Information Architecture of the menu should be reviewed every 12 months.
- Using mega menus and marketing spots on navigation.
- Call to actions (CTA)
- Review and update of CTA positions and colour.
- New content blocks
- Create new content blocks to display content allowing users to easily update and build pages.
Is your website looking tired and is due for an update? Why not speak to our team to see how Kookie Digital can help you. Drop us a line using the contact form for a FREE no obligations call with our support team.